Using the Organic Seal: Media, Marketing & Educational Materials

The USDA organic seal is an official mark of the USDA Agricultural Marketing Service (AMS). It was first published with the implementation of the National Organic Program – Final Rule. Since then, the seal has become a highly sought-after labeling mark in the world of agricultural products and has appeared on millions of labels, advertisements, and marketing materials. 

 

The USDA organic seal is protected by federal regulation (7 CFR Part 205.311). AMS is responsible for monitoring seal use, and making sure that the seal is not used in a way that would negatively impact the value, integrity, or security of the seal as a marketing tool for certified organic products.